Marketting Case Study Example | Topics and Well Written Essays - 4500 words

Marketting - Case Study Example Finally I will portray the financial projection for 3 years and along with that few control measures will be recommended. The case argues that nowadays people from all the sectors of the industry are taking huge interests in the field of behavior and attitude. Especially industries such as health, psychology, politics, communication, human development, management, medical and even in the field of biological science have high importance of behavior and attitudes. The case also portrays the conception of behavior and attitude as the resemblance of chicken and egg paradox. Human Behavior Academy (HBA) is basically a non-profit organization based on providing training to the candidates regarding knowledge, skills, and attitude. These skills in turn help the candidates to deal with diversified behaviors and attitudes of people. The company is headquartered at Manchester, United Kingdom and has branches in countries like Singapore, Nigeria, Malaysia, Indonesia, Vietnam, and Taiwan. The company provides trainings in order to build up professionalism amongst the practitioners. The success factor of the organization lies in its continuous process of research and development. This facilitates the organization to offer the candidates with latest information and trends in the area of behavior and attitude. The intentions of the company are highly reflecting through their mission and vision statement. According to the vision statement the company, it epitomizes that in order to develop a healthy and unbiased society it is necessary to have sturdy mental health, predominantly to understand the thoughts of people in the context of the behavior and attitudes. While the mission statement of the company typifies of generating responsiveness towards the significance and implications of attitude and behavior, as these are the rudiments of mental health. Apart from that the company also has the